





The book that I am doing is entitled “Type Technology: A History”. My original Project 2 topic was about Gutenberg, so I felt that making a book on the technology of type would be a good extension. The premise for the book is simple enough: I go through all the techniques contributing to the technology behind type, starting with handwriting and calligraphy, going into mechanical type, and ending with digital type. As far as the collateral for the book, I am planning to design them as promotional materials for the book.






Here are my style guides. Body copy is Baskerville bold 12/14.4. Captions are Helvetica 8/9.6. Colors are just my text. Text will be black. Pictures are very colorful so no other colors will be used.
The subject of my book is International Style in your everyday life. It will consist of photos that I have taken of design around San Francisco, that were influenced by International Style. There will be three chapters: corporate identity, advertisements, and wayfinding/information design. Each chapter will have photographed examples of the topics and text to go with it. The text will explain what international style is, where it came from, and how it is still so popular today.
This is my temporary cover. The cropped letters in the background will be mixed up and none will repeat. The 'Experimental Typography' won't be black and white, just one or the other. I wanted to see which would look better.




The topic of my book is The Experimental Typography of Stefan Sagmeister. Stefan Sagmeister started a diary at the age of 14. In this diary, he titled his entries ‘Things I have learned so far in my life.” After coming up with fifteen entries, he began to typographically design them in strange and creative ways and present them in various places all over the world. In my book I want to show off his extremely orginal typographic work.
Since his work is so over the top, the style of my book will comment that by being subtle and not trying to compete with his work. The body text will be Baskerville bold and the captions will be Helvetica. Each chapter will be a different diary entry and the chapter openers will be the title of the diary entry hand-drawn with decorative additions that I will also use throughout the book. Color for now will be black and white since the images are so colorful and vivid.
The chapter openers are temporary at the moment. They will be refined for the final.



