I want to emphasize the X on the word Experimental, because most of the the time you won't know the result of an experimenting project, until you did it.
The poster background and the web page's X use halftone screen dots as a the pattern, that will make the association with print typography, since before digital area, the major study of the typography is largely based on the printing media. I use 2 color according to the rule "the simpler the stronger", because I think the poster's main purpose is give an strong and fast overview, servers as one of the book's supplemental medias.
The entire layout is trying to point out that experimental work will lead your achieving the better Inspiration when you design an artwork, although most of the time your will not preset a result or your main goal.
