Tuesday, May 12, 2009


Here is the correct color...my bad.
Posted by Wasuppson at 5/12/2009 04:50:00 PM

2 comments:

  1. WasuppsonMay 12, 2009 at 6:02 PM

    O yeah. The concept of my poster is for the movie Helvetica. If they was to have another poster...this is how it may look like..

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  2. Joshua SingerMay 12, 2009 at 9:55 PM

    give your posts titles please.

    Nice layout and use of negative space. Negative space is what Helvetica is all about. The sideways 'e', although it isn't really saying anything, is a nice touch in that it breaks the simple progression of scale and color. '&Z' is good too.

    I think I understand the idea of just having a movie poster for the movie, makes sense, but kind of a cop out, IMO. I think you could make at he same impression and message about Helvetica without it being the poster for the movie. What other elements, visual and text/narrative can you present that tells us something about Helvetica that isn't just the letters. What about a cropped close-up of a part of a letter, a focus on a specific character of anatomy, that is unique or striking? What about a quote from Max Miedinger, or experimental Jetset? Like what Ex. Jetset did with Helvetica for their identity work for the Stedelijk:

    http://www.experimentaljetset.nl/archive/smcs-invitations.html

    Push it! This is a great start. 10+ distinctly different variations.

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